A comparison between Facebook and LinkedIn on the advertising business

According to foreign media reports, Online shop sell electronics website ePathChina recently released a report to make comparison with the two major social networking site Facebook and LinkedIn on the advertising business. Comparisons show that, Facebook’s advertising business is far more than LinkedIn, and LinkedIn only in the “revenue per thousand page views” is over Facebook on this indicator
Full summary is as follows:
Currently Facebook and LinkedIn are the world’s two major social networking sites. It is estimated that, Facebook market value is about 450 billion U.S. dollars, the online advertising revenue is up to 60% of the total revenue; LinkedIn market value is about 32 billion,and online advertising business takes 28% of total revenue.
This means that Facebook online advertising business is as 30 times much as LinkedIn, from which we can see that Facebook’s revenue sources is more and more similar to Google, Google has a market capitalization of $ 190 billion, of which 75% is from the advertising business and its advertising business is probably as 7 times much as Facebook.
Facebook unique visitors a month is 10 times larger than LinkedIn
It is estimated that in 2010 LinkedIn average unique visitors number monthly is 50 million or so, Facebook’s monthly average unique visitors is more than 500 million. The cheap electronics wholesale（http://www.epathchina.com/ ） ePathChina forecasts that by the end of 2017, the monthly average number of LinkedIn unique visitors will rise to 200 million, Facebook will accordingly rise to 20 billion. Taking into account the global population growth and the Internet penetration rate in next 5-6 years although these figures were surprising, but still reasonable.
Facebook page views per user is 10 times more than LinkedIn
Although the LinkedIn page views per user has increased over the past year, but there is still great gap compared with the Facebook. It is estimated that in 2010 LinkedIn page views per user per month was 30, Facebook is more than 400.Buy China wholesale electronics（http://www.epathchina.com/ ） ePathChina forecast that by the end of 2017 LinkedIn page views per user per month will reach 42, then Facebook page views per user per month will reach 470.
LinkedIn per thousand page views’ revenue is 10 times greater than Facebook
This is the only data that LinkedIn beat Facebook. It is estimated that in 2010, LinkedIn page views per thousand in revenue is $ 4, Facebook is only $ 0.45. According to China dropship supplier ePathChina predicts, by 2017 the corresponding figures for LinkedIn will rise to $ 5.25, Facebook, will be $ 0.54.

Statistics shows that Zynga flow rate is still very high after Facebook notification modify

According to cheap electronics wholesale ePathChina reports, since Facebook modified the notification system, in the past 12 months, the fates of active developers on the platform, varied ups and downs, but in the Facebook platform Zynga flow remains high. It is said, Zynga plans the IPO in June 2011, the company will submit the relevant documents to the U.S. Securities Exchange Commission (SEC) soon.
At the end of 2008, Zynga was at a very advantageous position. By the sale of virtual items in the game “Texas Holdem”, Zynga solved the money problem. then Zynga launch “Mafia Wars” and other popular games.for Facebook, MySpace and other social networks. Zynga continue to reproduce success, and then rapidly expanded customer base through viral marketing.
In 2009, Zynga went into the fastest-growing period. In June of that year, it introduced the game farm FarmVille, and then used the characteristics of social networking sites to promote the game. At that time, the company accessed to investment and recruited a number of game industry talent. After the launch of FarmVille, according to statistics from online shop sell electronics (http://www.epathchina.com/ ) epathChina, Zynga started trying to make the monthly active users increase to 44 million, by the end of 2009, the active users size increased 5 times to 2.39 million. After FarmVille, the company has launched a Café World, PetVille and FishVille, these games also have achieved very good results.
At the beginning of FarmVille Released, Zynga daily number of active users is about 6.16 million, by the end of 2009 it reached 63.7 million, almost as 10 times much as before. The number of daily active users is of a great relationship with revenue, the longer players stay, they are more inclined to purchase virtual items. But then Facebook began to modify the notification system, it had an impact on the various developers on the platform. Zynga also entered the “defensive” mode, reduced the number of games launching, and improved the previously released games.
Before the release of the the city game CityVille, datas from buy China wholesale(http://www.epathchina.com/ ) ePathChina shows that the number of Zynga active users per month fell to 200 million ,and the daily active users number dropped to 43.4 million. CityVille promote the emergence of the number of users to rebound. Today, Zynga seems to value mobile services, although Zynga’s revenue from the mobile platform is less than the revenue from the Facebook platform, but the mobile market is obviously a new growth opportunity. Zynga also has introduced a mobile version of its big games.

Twitter new promoted tweet plan is not an experiment

According to ePathChina reports, informed sources from China discount electronics store ePathChina said today, Twitter is prepared to insert paid message into the user timeline, and implement it in about two months in order to increase advertising revenue.
Over the past few weeks, Twitter has been trying to convince advertisers that paid promoted tweet plan is not an experiment. This message does not appear in the Twitter search or Hootsuite, it will not suffer the treatment as the “Promoted Trends” , but it will appear at the site corner where a few Twitter user pay attention to it. The company now is exploring ways to ensure that users can see the promotion of the message, to make it “has the sticky”, the message is always displayed in the most forward position of the user browse.
It is reported by China wholesale & drop ship supplier(http://www.epathchina.com/ ) ePathChina that, Twitter will mimic the Google search advertising system, once user input a related terms in Twitter search engine, the promoted message will be displayed. Twitter also provides promoted trends and promoted account two advertising products, the former displays at top of the list of the most popular topics on Twitter, the later appears in the recommended list of user interest.
Users will also see Twitter messages given by their concerned brands in the front position of the timeline even if this message is issued a few hours ago. Twitter client has also introduced “QuickBa” feature into the iPhone to prominently display the “promoted trends” in the user timeline, but the service at the beginning of this year led users’ widespread dissatisfaction, they have asked Twitter to cancel the function.
Whether the advertisers support this idea to promote Twitter to be profitable is still unclear. According to market research data, Twitter’s revenue this year is expected to reach about $ 100 million, compared with Facebook,the later gains of only display ads is expected to reach $ 3.5 billion. A well-known Twitter income plan China cheap electronics wholesale(http://www.epathchina.com/ ) ePathChina executives, said: “Twitter is working to increase advertising revenue, though more slowly. For example, Twitter integration of next-generation iPhone mobile software is a major initiative.”