Tuesday, 24 April 2012

Statistics shows that Zynga flow rate is still very high after Facebook notification modify

According to cheap electronics wholesale ePathChina reports, since Facebook modified the notification system, in the past 12 months, the fates of active developers on the platform, varied ups and downs, but in the Facebook platform Zynga flow remains high. It is said, Zynga plans the IPO in June 2011, the company will submit the relevant documents to the U.S. Securities Exchange Commission (SEC) soon.
At the end of 2008, Zynga was at a very advantageous position. By the sale of virtual items in the game “Texas Holdem”, Zynga solved the money problem. then Zynga launch “Mafia Wars” and other popular games.for Facebook, MySpace and other social networks. Zynga continue to reproduce success, and then rapidly expanded customer base through viral marketing.
In 2009, Zynga went into the fastest-growing period. In June of that year, it introduced the game farm FarmVille, and then used the characteristics of social networking sites to promote the game. At that time, the company accessed to investment and recruited a number of game industry talent. After the launch of FarmVille, according to statistics from online shop sell electronics (http://www.epathchina.com/ ) epathChina, Zynga started trying to make the monthly active users increase to 44 million, by the end of 2009, the active users size increased 5 times to 2.39 million. After FarmVille, the company has launched a Café World, PetVille and FishVille, these games also have achieved very good results.
At the beginning of FarmVille Released, Zynga daily number of active users is about 6.16 million, by the end of 2009 it reached 63.7 million, almost as 10 times much as before. The number of daily active users is of a great relationship with revenue, the longer players stay, they are more inclined to purchase virtual items. But then Facebook began to modify the notification system, it had an impact on the various developers on the platform. Zynga also entered the “defensive” mode, reduced the number of games launching, and improved the previously released games.
Before the release of the the city game CityVille, datas from buy China wholesale(http://www.epathchina.com/ ) ePathChina shows that the number of Zynga active users per month fell to 200 million ,and the daily active users number dropped to 43.4 million. CityVille promote the emergence of the number of users to rebound. Today, Zynga seems to value mobile services, although Zynga’s revenue from the mobile platform is less than the revenue from the Facebook platform, but the mobile market is obviously a new growth opportunity. Zynga also has introduced a mobile version of its big games.

No comments:

Post a Comment